Tuesday 22 May 2012

Q - In which county is Stoke-on-Trent?

I'm puzzled! A brand new sign has gone up on the A34 southbound near the 'Monkey Island' just before Tittensor welcoming drivers to Staffordshire!

When I last walked the Staffordshire Way many years ago we started near the county's northerly boundary at Mow Cop. Now it seems the county has shrunk! What's going on?

I guess the answer is a political one - not geographic. Is it that Stoke-on-Trent is a unitary authority  and therefore not, politically or administratively, part of Staffordshire County Council? And has someone in the Highways Department at the County Council got some money left over in their budget which is burning a hole in their pocket?

Well, it's all very confusing! Stoke-on-Trent has always had a massive identity problem - chucking it out of the county ain't going to help! Seriously it's a marketing disaster. The county should be proud of Stoke-on-Trent's contribution  to selling the Staffordshire and the city needs to firmly identified with its location.

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